Sadly Google Discover has no keywords but just URLs. This makes it hard and time consuming to read the Google Discover report. Going through all those URLs, quessing what the article was about (by checking URLs), clicking on some article (to really see the article in the browser)… puuuh.
So our idea was to use more data sources / keywords to make the report faster readable.
Google Search Performance Top keywords:
Copy the top search keywords of an URL to your Discover report. E.g. this article https://www.blick.ch/sport/olympia/tokio2020/blamage-lassen-sich-abschiessen-deutsche-pruegeln-auf-olympia-handballer-ein-id16724687.html …
You ever wondered if and how you could change the information on the right column in Google’s search results?
This part of the search result is called Knowledge Graph and it can be influenced / changed. In addition it’s possible to add additional information here to for example promote your last release, event or anything else. Directly in premium position in Google Search. Amazing right?
This guide is for every artist who already see some Knowledge Graph in Google. E.g. like this:
or this (a new currently unedited knowledge panel) on mobile
Let’s directly start with a disclaimer … it’s not really keywords someone used in Discover or some magic hidden keyword Google is using, it’s the topics you are writing about (represented as keywords), which a NLP entity detection API was able to find.
While checking URLs in the Google Discover performance report you realize that Harry (Duke of Sussex) seems to top performing topic.
Articles about this celebrity seem to work and you could double down on that writing more about him. But what about all the other celebrities, which are not mentioned in the URL of the top 10…
This solution does not require you to manage auth or any keys because it’s running with a service account inside Google Cloud environment. So this may be super fast way to start with GSC API.
The json file is just needed for local development. Be careful. Your production version should not use it. If you want and need to manage auth check https://github.com/googleapis/google-api-nodejs-client#authentication-and-authorization
and name the sheet e.g. “Output”
You ever wondered how important a ranking in GIPHY, Tenor and their search service in social and messenger apps is to get views for your GIFs? Here are some findings from scraping rankings and views on Giphy.
Giphy is showing some hints in the Dashboard, but in general the reporting is super basic.
Tenor is even worse. They show just shares:
If you ever wanted to know which brands and artists are most successful on Giphy in terms of rankings for popular searches… here you go
These two Google Spreadsheets for GIFs and Stickers list the Giphy users ranked most often in the top 25 per category, in trending and for 5000 search terms, which are in Tenors Top 10.000 bucket
If you website is growing it happens that editors or some bug in the system copies articles. You end up e.g. with two identical articles with just the URL having another id:
That’s not just bad for SEO but it in addition makes tracking and article updates complicated. You should really clean up that kind of duplicate errors.
My thesis here is that URLs where the only difference is the article id in the URL are good candidates to check for being duplicates. …
How to improve the ranking of your GIFs in GIF searches of messengers and Social Media Apps
This hack is about GIF SEO and visibility of your GIFs in messengers like WhatsApp, Telegram, ...
As you can see here the chocolate brand “Ritter Sport” (I choose them randomly) created an almost perfect Giphy profile with a lot of nice GIFs. https://giphy.com/rittersport
If you search in Giphy “Ritter Sport” you can find them.
But being listed in Giphy currently won’t help to get listed in e.g. …
To find the right keywords/hashtags for Giphy and Tenor isn’t that easy, but seems to influence the ranking a lot. Before you start you want to explore the topic a litte bit and find some high potentials.
When optimizing for Giphy or Tenor your looking for:
Especially search volume and competition isn’t that easy to get from e.g. Giphy. Workaround ideas:
Comparison of the current (07/2020) options with Web Vitals field data and what you can use the different data for.
In the past we all used test lab data for Pagespeed. That’s cool too but more useful during development (more about lab data). There are some problems with lab data: