Part 1: Understand better what topic performed in Discover. Use NLP entity detection and Google Search Performance keywords

Sadly Google Discover has no keywords but just URLs. This makes it hard and time consuming to read the Google Discover report. Going through all those URLs, quessing what the article was about (by checking URLs), clicking on some article (to really see the article in the browser)… puuuh.

So…

If you website is growing it happens that editors or some bug in the system copies articles. You end up e.g. with two identical articles with just the URL having another id:

lalala/atp-turnier-dubai-federer-verpasst-revanche-gegen-djokovic-id1411458.html
lalala/atp-turnier-dubai-federer-verpasst-revanche-gegen-djokovic-id1411459.html

That’s not just bad for SEO but it in addition makes tracking and article updates complicated…

Tobias Willmann

Head of #SEO at Blick.ch

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